NEW! A practical guide for executives who seek to understand and begin the process of strategically planning their company's future. (NP303)

Learn how to position your company as a total graphic communications solutions provider which will give your customers little reason to send business elsewhere. NP361.

By Gregory S. D'Amico, Ph.D. NEW!! A companion book to Dr. D'Amico's Customer-Centered Production, this new volume applies the customer-centered approach to a printing company's marketing efforts. It's not about telling people what you can do, but finding out what they need and telling them how you can help them do it better than anyone else. "Only after the right prospects have been identified and the right information about them gathered, is it then time to develop a carefully targeted marketing message." (NP396)

The latest edition (2009-2010) of NAPL's annual overview of industry business conditions based on 500+ company surveys. Featuring: Strategies for the economic recovery, characteristics of industry leaders (and fallen leaders), industry structural change: opportunity or threat? Each NAPL Network member company receives one copy free as a member benefit. Additional member copies: $35. (NP399)

This NEW 2009 Study from NAPL's Printing Economic Research Center provides an overview of Sales Rep & CSR compensation plan structures, rates, and issues, plus 40+ pages of individual sales compensation packages from companies from under $1 million to more than $90 million in sales. Available in PDF format only. (NP410). Also available: Sales Representative compensation only (NP420) or CSR compensation only (NP430), as well as individual reports broken out by company size for sales reps (NP421, 422, 423, 424, 425) and CSRS (NP431, 432, 433, 434, 435).

Learn what it takes to become an industry "profit leader" by detailing key expense ratios such as Cost of Goods, Payroll, and Overhead, and comparing these ratios to those of firms similar in size and profitability. More than 100 sample P & L Statements and 33 Balance Sheets. A must-have for those interested in improving their profitability. (NQ1008)

Interested in how fellow printers price their 4C work based on quantity required and processes available? This special report, the only study of its kind, is specifically designed to assist owners of small commerical printing and copying firms better understand current pricing practices in the 4C copying and offset printing segments of our industry. (NQ1009)

Fine-tune your pricing and squeeze more profits out of every sale with data from one of the most comprehensive studies of industry pricing even published. Features data from 500+ companies and focuses on real- world reports on what printers are charging for B&W and color digital printing, one- and two-color offset and associated bindery services. New in this edition: regular pricing vs. aggressive pricing breakouts. (13th edition, 2009) (NQ1018)

By Jeff Thredgold, keynote speaker at NAPL's 2010 Top Management Conference. Myths and realities of the current U.S. economy and a preview of where it is headed and what it means to your financial future. (XR852)