- Tip on Digital Printing Trend: When asked what percent of digital work is short-run printing versus variable-data printing in NAPL's Digital Services Study, respondents replied that on average, 68.6% is short run and 22.6% is variable.
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- Green Tip: With the current business trend of becoming environmentally responsible, why not look into using wind power? One NAPL member won several large jobs because their company is using 100% wind power. Contact your local power company to find out who is a local provider.
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- Marketing Tip: Printers should know who they're up against. According to a recent Print Buyers Online.com survey, 53% of the respondents rated printers as "fair" or "poor" in differentiating themselves from their competition.
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- Human Resource Tip: Members of the National Guard and Reserve who have served for more than 90 days are entitled to return to pre-leave positions or a position of "like seniority, status and pay" (the duties of which the person is qualified to perform).
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- Tip for Sales Reps: Print buyers want their sales reps to be better informed and should be able to explain new printing and delivery options. Based on a recent Print Buyer's Online Quick Poll, 69% of the buyers said they know more about printing than the average sales rep.
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- Equipment Purchasing Tip: When investing in new equipment, think ahead. Buy all the labor saving features you can, even if you don't need them now. This will pay you back in the future when you are are looking to trade in your old equipment. The used equipment market is good for high tech machines. Machines with old features lose value fast. Even third world countries are looking for the latest features.
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- Green Tip: With more customers wanting to do business with environmentally friendly companies, look into getting Forest Stewardship Council certified - click here.
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- Financial Tip: Intangible assets--a company's name, website, customer list, and the goodwill relationship that exists between the business and its customers, are some of the most valuable assets of many printing companies.
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- Marketing Tip: To build credibility with your prospects, tell them about other companies in their industry that are already doing business with your company.
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- Trade Customs Tip: Customer alterations include all work performed in addition to the original specifications. According to the industry's trade customs, all such work is subject to charges at the provider's (printing company's) current rates.
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- Compensation Tip: According to NAPL's most recent report on industry compensation norms for sales reps, the largest percentage of respondents (24.7%) compensate their reps on a salary plus commission (fixed commission percentage) basis.
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